Black background with text saying "Don't eat the homies," "Nature is a runway," and "Ads of World."
Black text on a white background reading "Don't eat the homies", "NATURE IS A RUNWAY", and "Ads of the World".

Imagine you get that brief: A Vegan streetwear brand launching their first activewear collection, that is 80s inspired. Sound like a niche on niche on niche?

For us it sounds like fashion.

We didn’t want to miss any reference. The treadmill, The 80’s Fitness shows, VTR, Cassets, Disco music.

Hand inserting a VHS tape into a VCR player.
Person wearing suit and bow tie, adjusting cufflink, formal attire
Stylized cat face illustration combining a ninja mask with cat features.

The campaign is all about breaking free from the norm and celebrating the unapologetic energy of the 80s. It's a reminder that fashion and fitness can coexist in perfect harmony, and that nature itself can become our very own fashion playground. There is never enough mix on a mix on a mix. Like Steve Jobs said once: “Creativity is just connecting things”. (Maybe we just made up this one.)

Person on treadmill outdoors wearing sporty attire, holding banana, towel on shoulders, scenic landscape background.
Person standing outdoors in grass wearing a pink sweatshirt and shorts set, white sneakers, and mirrored sunglasses. Background includes hills and a clear blue sky.
Woman in black athletic wear and headphones walking on a treadmill outdoors with a scenic hilltop view.
Person wearing "Don't Eat the Homies" black jacket and shorts, standing on a treadmill outdoors, with a mountain view background.