Text "Humans Republic Fresh Habits AdsWorld" on black background.
"Hummus Republic Fresh Habits" logo with bold, black letters on a transparent background.

Hummus Republic had a problem: The costumer thinks we are a mom&pop’s shop. That’s a problem we like to solve.

Our insight: Hummus is a product that fits into many different lifestyles. Who don’t like Hummus?So we created 7 different personas that can enjoy Hummus Republic

Woman in sunglasses and plaid blazer with finger to lips, seated at table with salad, condiments, and a drink.

The Gastronaot

Gym Junkie

Man in a tank top holding a large sandwich with lettuce, cabbage, and other fillings at a table with a plate of salad, jalapeños, and a glass of ice water.
Woman squeezing lemon on salad bowl with vegetables and chickpeas, holding a fork. Served with a pink drink, tomatoes, and lemon wedges on a wooden table.

Mindful Eater

Picky Eater

Man in a yellow shirt eating a wrap and drinking iced tea with waffle fries on the table.
A woman in a white tank top pouring dressing onto a piece of falafel, seated at a table with a plate of falafels and sauce, a bowl of salad, a glass of orange juice, and a jug of juice on a mustard-colored tablecloth.

Calorie Counter

Person sitting at a table with a bowl of salad and holding a fork, surrounded by a drink, cabbage, and a plant.

Plant-Based

Person holding a burger and using a phone, with fries, sauces, and a drink on the table.

Fast Foodie

And we presented this all new strategy with a video featuring the new slogan (and logo):

A person holding a wrap filled with vegetables, wearing a smartwatch, with text "Hummus Republic: Fresh Habits for the Gym Junkie."

Every bit of the old Hummus Republic as been updated

A laptop displaying the Hummus Republic website with a woman pouring sauce over a falafel. The screen shows the text "Join the Fresh Habits Movement," a "Order Now" button, and navigation links for Menu, Locations, and Franchise Info.
Green container with a label featuring a partially visible person preparing food, with the text 'Hummus Republic' and 'Fresh Habits.'
Mobile app interface showcasing "The Picky Eater Wrap" with login and signup options, and buttons for wallet, order, and account on the bottom.
Advertisement for Hummus Republic's app showing a phone screen with an image of a protein bowl and text promoting customizable bowls, download offer, QR code, and pita chips with hummus dip on a wooden table background.