Naot logo with text "Unmistakably Me" on black background.
Text reading "Naot Unmistakably Me" on a black background.

Naot came up with a problem: we’re doing a full strategic audience rethinking, coming out with a huge collection that appeal to our new audience - we need to show it in a 30 seconds video.

Well, we’re here to solve problems.

Woman sitting on modern white sofa wearing brown boots, green skirt, and brown sleeveless top in stylish room.

The campaign's centerpiece was a dynamic video showcasing the entire collection, set to a fast-paced music, and featuring the duplication of models, each time with a different pair of shoes.

A modern living room with a white sofa and a woman in different poses wearing a red sweater and dark skirt, reflected in the mirrors.

We Wanted to be playful, while not giving up on the sophisticated vibe Naot is known for.

Person jumping into a swimming pool in a backyard with palm trees and a view of hills.
Modern living room with a large white sectional sofa, floor-to-ceiling windows, and a view of the garden. Two women are relaxing on the sofa and the floor, with open books in the foreground. The room has wooden accents and a contemporary light fixture.
Person wearing black leather boots and dark blue jeans, standing on stairs.
A woman in a beige turtleneck and green silk skirt standing outdoors in front of leafy plants.
Black leather ankle boot with wooden heel on outdoor surface with greenery background.
Brown leather ankle boots with side zippers, worn with black socks.
Brown leather boots displayed in a gold frame, standing on a wooden floor.
Pair of black leather ankle boots on concrete near a pool
Leather boots on a backgammon board with pieces and dice