Renuar is a fashion brands who serves all. When they introduce us to their Jeans line up, one of the challenges was to create a story line - as one was skinny, another was wide, boot-cut, mom jeans, etc.
When we research about the jeans, as a fashion item - we found out it never gets out of fashion. In every era - there was another jeans trend, but the overall category was always in-trend.
The diner was our motif for the 70’s featuring the Boot-Cut Jeans
This is why we re:visited different eras, Our message, 'Re:Create Denim,' was a call to reimagine and rediscover the timeless appeal of denim across different eras. We wanted to inspire our audience to see denim not just as a piece of clothing, but as a canvas for self-expression and creativity.
Disco was the reference for the 80’s featuring the Slim Jeans
Arcade showcased the 90’s featuring the Loose Fit
The 2000’s fan poster room showcased the Skinny Jeans
The campaign's creative direction, strategy, and execution allowed Renuar to establish a dominant presence in the jeans market. By connecting with consumers on a nostalgic and aspirational level, we successfully positioned Renuar as the go-to destination for timeless and trendsetting denim styles
