Black background with white text reading "Renuar Club Med bunjorno summer."
Text featuring 'Renuar' and 'Club Med' logos above the phrase 'bunjorno summer' against a black background.

Its 2022, White Lotus season 2 just came out, setting in Sicily, and everyone wants a piece of it.

That is one of the craziest ones. Two different brands, one in fashion, one in hospitality, gave as the same brief: Sun and Sicily. We said, Let’s collab! Luckily, our clients went along with it, went so good that we made three(!) episodes!

Episode 1

We realized that both tourism and fashion share a common thread of escapism, and our insight centered on portraying the incredible experiences Sicily offers, coupled with the joy of dressing impeccably.

Two people in a red convertible car in front of Club Med Cefalù entrance, surrounded by trees.

We started with the girls of Renuar

leaving the resort, exploring the city of Chefalu

A joyful woman in a peach dress walking outdoors, surrounded by flowers, as seen from inside a vintage car.
Blurry image of a red vintage convertible car moving, showing part of the front and side.
Woman in peach dress sitting on stone steps holding a lemon, with a net bag of lemons beside her, surrounded by statues and trees, under a partly cloudy sky.

While exploring the city, the stumbled upon a

mama offered to cook them a huge pile of pasta

Four women sitting and standing around a table covered with a red and white checkered tablecloth, with a plate of pasta and fruit on it, next to rustic stone steps and colorful flowers.

Episode 2

Episode 2 focused on the guys of Renuar (or Men Collection) they were more a trouble makers in the city, just waiting to meet the girls.

A scenic coastal path with two children riding scooters, wearing helmets, near a turquoise ocean with rocky shorelines and lush green hills.

The opening shot is the guys traveling in the

stunning resort view on a bike, looking for troubles

Shirtless man holding a red shirt outdoors with a clear blue sky background.

Barak meet them at the beach, stealing a

Renuar shirt from a laundry hanged on a rope

An older woman on a balcony hanging laundry outside a yellow building.

Angry local yells at them while they run away

Person mid-air in cannonball dive above water with a boat in the background.

Episode 3

Three women in colorful dresses posing around an orange convertible car near a stucco building with greenery and a clear sky in the background.

The girls arrive back to the Club Med

Group of people walking towards a rocky shore where a small boat is docked.

They meet the guys and going for the

resort boat to go to an island for a party

People playing guitars outdoors, wearing traditional-blue vests and berets, with one person adjusting another's hat.

Fun Fact: the bands are real local band that we found during shooting. We also recorded them for the background music for the campaign.

A man in a hat and scarf playing a guitar while dancing with a woman in an orange dress, surrounded by other musicians outdoors.
Group of people dancing and playing music around a beach bonfire at sunset, with musicians playing guitars and dancers wearing colorful clothing.