Black background with white text "Two Sunny Cities. One Break." and a sun icon. Above is the Israel Ministry of Tourism logo.
Logo for Israel Ministry of Tourism with the slogan "Two Sunny Cities. One Break."

Be honest with yourself, what is the first thing comes to mind when you think of Israel?

We found it difficult to build a tourism campaign for Israel. As a brand, it just suffer with too much prejudice and opinions. So instead of educating - we just decided to stick to new brands:

"Tel Aviv Jerusalem" text in colorful, abstract font on white background.

Highlighting Israel’s being small as advantage, you can visit both cities in one trip.

Logo with slogan 'Two Sunny Cities. One Break.' in stylized text with a sun icon above the letter 'u' in 'Sunny.'

And we just went wild with media. EVERY CAPITAL CITY IN EUROPE (+ New York)

London

Double-decker buses on a busy London street with advertisements and pedestrians.
An advertisement on a bus in an urban setting, promoting tourism to Jerusalem and Tel Aviv, with images of landmarks and a person. People and a blurred pedestrian are in the foreground, and buildings are in the background. "Fifth Ave" signage is visible.

New York

Colorful streetcar with Tel Aviv, Jerusalem advertisement on cobblestone street in urban setting, featuring pedestrians and adjacent old buildings.

Prague

Underground station with escalators, travelers, and travel-related advertisements.

Copenhagen

A colorful tram in Budapest with an advertisement for flights to Tel Aviv and Jerusalem in front of the Hungarian Parliament Building.

Budapest

Colorful tram in a city street with Tel Aviv Jerusalem advertisement, featuring a woman holding watermelon, surrounded by buildings and trees.

Amsterdam

A tram with colorful advertisements for Tel Aviv and Jerusalem, showing a woman in a swimsuit and travel promotion slogans, in an urban street setting.

Vienna

Street scene in a European city showcasing a tram with travel advertisements, cobblestone street, historic building facades, and pedestrians.

Milan