Black background with white text showing the brand "Renuar Jeans."
Logo with text "RENUAR JEANS"

Colin Firth once said, "We all know the dangers of sequels. Lightning doesn't strike twice in the same place too often, and I think you've got to move beyond it, go the extra mile and have the courage not to just repeat the first one."

At first, we thought: "The first campaign had five different locations, a huge production... how are we going to top that?" So, we took the slash (/) in the Renuar logo and built it to a size of 10 feet. That will make it.

A woman with curly hair wearing a white t-shirt showing her hand to the camera, with a man in the background leaning against a blue staircase.

this huge structure, has became our "living billboard."

Two people posed on a diagonal architectural structure with metal bars and a white background.

we used our signature technique, duplication, to showcase the entire collection.

Two women posing on an industrial metal structure, one kneeling and one standing, against a minimalist backdrop with natural light streaming through large windows.

We chose "Higher Love" by Whitney Houston and had Ran Danker sing it. The connection was easy - a huge, high structure where the models are climbing on it.

Close-up of a person wearing high-waisted blue jeans and multiple rings, with long decorated nails on the hands placed on the waistline.
A person with long blonde hair and expressive eyes gazes over their shoulder in a well-lit room.

Happily, that was not one of those bad sequels, but a start of a new era for Renuar.

Woman sitting on a staircase wearing a white blouse, ripped jeans, and high-heeled sandals.
Three young adults in casual denim outfits posing on a staircase structure, with one man wearing a sleeveless white shirt and two women in crop tops and jeans.
Two women leaning on a metal railing, wearing white tops, denim jeans, and beige platform heels in a bright, minimalistic space with geometric lines.
Two people wearing white T-shirts and jeans pose on a modern staircase.